saeed salimpour :: design // art direction :: graphic design ballarat / packaging design / photography / web design // victoria, ballarat

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mojo consulting

kingprint

three little words

the ballarat foundation

bundy the bush kangaroo

Urban Latitude

bloom fabrics

centacare

7 start low energy charity home

trailerboy (3LW)

CVSC (3LW - build only)

5th wheelers australia (3LW)

c-pec (3LW)

enviro energy (3LW)

australian community philanthropy

clasch design

heath joyce composer (3LW)

ballarat actors studio (3LW)

OACministries (3LW)

kenney pierce timber (3LW)

deutscher outdoor power equipment (3LW)

strata detailing (3LW)

NJM group (3LW)

fiveone entertainment (3LW)

deutscher mowers (3LW)

ottimo design & engineering (3LW)

ballarat furniture company (3LW)

WHO WOULD HAVE THOUGHT THIS WOULD BE
THE FUTURE OF THE WEB.
WHAT AN ENTANGLED WEB WE'VE WOVEN!
IN THIS AGE OF INFORMATION PROLIFERATION WITHIN THE REALM OF THE WORLD WIDE WEB, IT IS BECOMING INCREASINGLY IMPORTANT TO
DESIGN WEBSITES THAT PROVIDE INFORMATION QUICKLY AND CLEARLY IN A VISUALLY APPEALING LAYOUT.
MOST IMPORTANTLY IT NEEDS TO BE SIMPLE.
WEBSITES DON'T NEED TO SCREAM THEY NEED TO VISUALLY SPEAK IN A PLEASANT TONE!

MISSED SOMETHING?
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TAKE A STEP FORWARD

FROM THE CAVEMAN ERA UNTIL THE PRESENT TIMES HOMO-SAPIENS HAVE BEEN DEVISING WAYS TO CONVERT VISUAL MOTIFS - LANGUAGE & ART - WITHIN THEIR MIND'S EYE INTO A TANGIBLE FORM, A MEDIUM THAT WOULD ENSURE THE PRESERVATION OF THEIR IDEAS LONG AFTER (IF CIRCUMSTANCES ARE IDEAL) THEY ARE GONE.
IT STARTED WITH DYE ON CAVE WALLS AND IS NOW AT THE STAGE OF INK ON PAPER!

inspirational piece on helvetica

social conscience poster

nike advertising poster

giorgio armani annual report

post-it adveritising poster

annual report :: the ballarat foundation

collector cards :: AFLUA

student diary :: UBSA (3LW)

corporate identity :: kingprint

DL postcard :: kingprint

early years guide (3LW)

student diary 09 :: UBSA (3LW)

O'week guide 09 :: UBSA (3LW)

corporate identity :: dental on errard

newsletters :: the ballarat foundation

brochure :: the ballarat foundation

collector cards :: AFLUA 09

branding :: voice of the soul (3LW)

DL postcard :: apartment 16 (3LW)

poster :: UBSA snowtrip posters (3LW)

brochure :: 7star low energy home

promotional pack :: kingprint

postcards and packaging :: found objects

corporate identity :: the expression agency (tea)

presentation folder :: heritage on lydiard

corporate identity :: victoria armstrong podiatry

book cover :: the self-improvement handbook

DL brochure :: victoria armstrong podiatry

annual report :: centacare

corporate branding :: centacare

annual report :: ballarat community health (3LW)

annual report :: north ballarat football club

DL brochure :: CRUCamps (3LW)

corporate identity :: urban latitude (3LW)

corporate branding :: face of the ballarat cup

corporate branding :: bloom fine fabrics and trims

A5 brochure :: CRUCamps JLC (3LW)

DL newsletter :: centacare

logo design :: nutrition4life

DL brochure :: nutrition4life

business card :: nutrition4life

DL brochure :: united way calendar promo(3LW)

annual report :: country racing victoria

kingprint :: playing cards

MISSED SOMETHING?
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PACKAGING DESIGN
THE ART & SCIENCE OF ENCASING ALMOST ANYTHING, EITHER FOR PROTECTION OR TO ENHANCE THE VISUAL APPEAL.
COME TO THINK OF IT THE HUMAN BODY IS A TYPE OF PACKAGE - A HIGHLY ADVANCED ONE AT THAT! :)

cd packaging :: bl_nk

battery packaging :: eveready

bottled water :: TAP upmarket bottled water

model cars :: twin pack chevrolet collector's edition

cereal box :: cheerios (university project)

cereal box re-design :: cheerios

boutique beer :: piston pale

seafood packaging :: illawarra

point of sale :: paperboard packaging

cd packaging :: cd mailer

twin can pack :: meal in a pack

cd packaging :: ray charles

point of sale :: delta cognac

concert merchandise :: feng ning

brochure packaging:: 3yptch

promotional pack :: kingprint

Ops Pack :: mojo consulting

self promo packaging :: LMFW

self promo packaging :: kingprint

structural packaging :: otrivin

structural packaging :: masterfoods 5spice pack

structural packaging :: masterfoods pillow pack

packaging design :: kingprint business card box

structural packaging :: heinz nurture

structural packaging and design :: mojo consulting

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architectural :: skies of steel and glass

architectural :: skies of steel and glass

food :: desires

portraiture :: a celebration of robert mapplethorpe

modelling :: cristina d'agostino portfolio

interiors :: front beach cafe - torquay (3LW)

interiors :: colac homestay accommodation (3LW)

interiors :: apartment 16 - queenscliff (3LW)

interiors :: wilsmore accommodation (3LW)

interiors & exteriors :: overnight boutique (3LW)

food photography :: vue grand queenscliff (3LW)

THE DEATH OF PAINTING?
OF COURSE NOT!
PHOTOGRAPHY IS ANOTHER STAGE IN THE EVOLUTION OF VISUAL COMMUNICATION.
A GOOD PHOTOGRAPH IS SIMPLE, RESPECTS
THE SUBJECT AND AVOIDS ANY
UNNECESSARY MOTIFS.

MISSED SOMETHING?
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IT'S ALIVE!!!
THESE DAYS PRETTY MUCH EVERYTHING HAS
A DYNAMIC CHARACTERISTIC TO IT, AND IN THE REALM OF VISUAL COMMUNICATION, DYNAMICS PLAYS A KEY ROLE IN PROVIDING THE VIEWER
WITH A RICHER EXPERIENCE.

advertisement :: United Way One Day (3LW)

design revolution (university project)

advertisement :: United Way Sydney (3LW)

trailer :: clockwork orange (university project)

showreel (university project)

kinetic typography :: make it (university project)

kinetic typography :: pulp fiction (university project)

MISSED SOMETHING?
TAKE A STEP BACK

ENJOYED THE EXPERIENCE?
START OVER

LIKE WHAT
YOU HAVE SEEN?
THEN CONTACT
THE DESIGNER

AFTER 12 YEARS OF DESIGNING
I "MAY" HAVE FOUND THE SECRET TO GOOD DESIGN....
IT IS ABOUT DESIGNING LESS AND THINKING MORE.

GOOD DESIGN.
IS UNIVERSAL
IT SPEAKS TO ALL,
JUST BE PREPARED TO LISTEN
WITH OPEN EYES AND A CLEAR MIND.

MY APPROACH TO DESIGN FOLLOWS LOGIC AND SCIENCE, ALLOWING THE END RESULT TO BE
EASILY UNDERSTOOD RATHER THAN
SUBJECTIVELY INTERPRETED.
A PARTICULAR COLOR OR TYPEFACE IS NOT USED JUST BECAUSE
IT "LOOKS GOOD" OR IS MY PERSONAL TASTE, IT IS USED BECAUSE
IT "WORKS" AND PROVIDES A STABLE SOLUTION TO THE
VISUAL PROBLEM.

THE AREAS OF DESIGN I WORK IN:
LOGOS, STATIONERY, CORPORATE IDENTITY, VISUAL MARKETING, ADVERTISING CAMPAIGNS, PACKAGING DESIGN AND CONSTRUCTION, FOOD PHOTOGRAPHY, ARCHITECTURAL PHOTOGRAPHY, PRODUCT PHOTOGRAPHY, WEBSITES, USER INTERFACES AND MUCH MORE...
design that speaks