MY APPROACH TO DESIGN FOLLOWS LOGIC AND SCIENCE,
ALLOWING THE END RESULT TO BE
EASILY UNDERSTOOD RATHER THAN
SUBJECTIVELY INTERPRETED.
A PARTICULAR COLOR OR TYPEFACE IS NOT USED JUST BECAUSE
IT "LOOKS GOOD" OR IS MY PERSONAL TASTE, IT IS USED BECAUSE
IT "WORKS" AND PROVIDES A STABLE SOLUTION TO THE
VISUAL PROBLEM.
THE AREAS OF DESIGN I WORK IN:
LOGOS, STATIONERY, CORPORATE IDENTITY,
VISUAL MARKETING, ADVERTISING CAMPAIGNS,
PACKAGING DESIGN AND CONSTRUCTION, FOOD PHOTOGRAPHY, ARCHITECTURAL PHOTOGRAPHY, PRODUCT PHOTOGRAPHY,
WEBSITES,
USER INTERFACES AND
MUCH MORE...